NASHVILLE, TN--(Marketwired - May 12, 2015) - Today advocate marketing experts Influitive announced the launch of Influitive Communities at SiriusDecisions Summit 2015. An extension of the company's ...

It’s the age of information overload. “Best-in-class” coaches and gurus shower us with free advice from every digital corner. Almost every brand — B2B or B2C — has a free-to-access resources page ...

The social Web is expanding into the workplace. According to a recent Forrester Research study of business buyers, 91% use social technologies and 69% use them for professional purposes. In that ...

Live from The Drum’s B2B World Fest 2025, our panel of experts discussed how communities have come full circle since the forum days. At The Drum’s B2B World Fest 2025, deputy editor Jen Faull led a ...

As the lines between B2C and B2B experiences blur, more companies are looking for digital tools and strategies to set themselves apart. The days of shotgun sales tactics and generic customer ...

Ever thought about how a thriving partner community can supercharge your B2B marketing and sales? Frank Belzer, a seasoned expert, spills the beans on the Marketing Smarts Live Show. In episode 54, ...

The events industry looks much different today than it did 18 months ago. Because of the Covid-19 pandemic, many of us are still hesitant to host in-person events. Fortunately, technology allows us to ...

Elfried Samba, Co-Founder and CEO of Butterfly Effect, is set to take the stage next month as a keynote speaker at B2BMX 2026, powered by Advertising Week. A leading voice in community-driven ...

The foundation of social media is conversations. As a B2B marketer you should look towards social media – in particular communities – as an opportunity to create dialogue between your organisation and ...