The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...

Consumers are a tribal bunch, and the groups they choose to belong to are significant to how those consumers view themselves and live their lives. Much the way they pick like-minded friends, consumers ...

Brands have two options: to anticipate a consumer's mood, or to change it. By placing content that appeals to consumers' current mood, we're able to take advantage of their purchase intent. In that ...

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionized marketing, shaping consumer behavior, brand ...

Recent studies in the field of wine research indicate a multifaceted picture in which consumer behaviour is increasingly influenced by sustainability concerns, cultural perceptions and diverse ...

A new MiQ Sigma report shows that 86% of consumers switch digital activities at least once an hour, and 42% say their purchase path is random, making the traditional marketing funnel less effective.

You have so much new ground to till as a business owner that sometimes, you may feel like you'll never find a shovel big enough. Then comes the day when a member of your marketing team says that he ...

Find the latest consumer behavior news from Fast company. See related business and technology articles, photos, slideshows ...

Co-Founder, Trevelino/Keller. Former global agency executive. Charged with establishing the firm as one of the more disruptive in the SE. As we know, 2020 weighed heavily on the U.S. and other ...

NEW YORK — Consumer behavior will remain difficult to map out in 2023, but the lingering effects of the pandemic could clue marketers in on what’s to come in the months ahead, said Mark Mathews, vice ...