12–14 weeks out: Start concepting. “Determine general event structure. Who, where, how many, what is the purpose of your event. Is there a theme? It’s okay if you don’t know every little detail yet.

To master the deadline-driven world of trade shows depends on great planning. Yet, all too often, important marketing planning gets overshadowed by urgent logistic splanning. Because of the flood of ...

Brainstorming creates an environment where involvement, commitment, loyalty, and enthusiasm can flourish. When you work as a team to brainstorm, you are not only coming up with great ideas but ...

The event planning and marketing branch of Student Affairs Operations supports departments within the Division of Student Affairs by providing guidance and sample materials for staff and students ...