Across global markets, packaging is shifting from visual design to tactile, experience-led finishes that shape first ...
It’s become increasingly difficult to ignore the impact waste and carbon emissions are having on the climate, from changing weather patterns to rising sea levels. While many countries across the globe ...
We speak to John-Paul Hunter, head of packaging design at M&S, about how the team has built a more expressive own-label ...
For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons and illustrations to seize the attention of shoppers. Conventional wisdom held ...
Major sporting events are coming under increasing scrutiny as audiences become more aware of the environmental impact of food ...
You can tell a lot from the design and color of food packaging. The color of a packet of M&Ms, for example, can tell you whether they're peanut, regular, crispy or caramel, while a yellow cap on a ...