Caught between caring for aging parents and supporting their children, Gen X is experiencing an intense financial and ...

How one era changed everything about the culture — and why we’re so nostalgic for its creations. Gen X How one era changed everything about the culture — and why we’re so nostalgic for its creations.

Reviewed by Wayne Fleisig, Ph.D. Generation X has carved out a unique identity over the years. Born between 1965 and 1980, many spent their childhoods as "latchkey kids" who were raised by working ...

For Gen X, few things signaled coming of age like a house key. It was a symbol of after-school autonomy beyond the watchful eyes of authority figures. This newfound independence was as much a gift as ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...