The era of AI-as-differentiator is already ending. Within two years, every marketing organization will have access to capable ...

Centralizing your data gives you a foundation, but a foundation isn't a house. Knowing who your customers are, what they ...

Windfall, the most trusted and accurate provider of people intelligence and AI workflow solutions, today announced the launch of Windfall Market Insights. This new AI-native application transforms the ...

To learn more about our editorial approach, explore The Direct Message methodology. Modelo didn’t just dethrone Bud Light—it cracked a cultural code. In 2023, Modelo Especial became the top-selling ...

At B2B Marketing, we believe the key to proving marketing’s impact is to become the commercial marketer. One of the essential skills to becoming the commercial marketer is market insight. Marketers ...

Your marketing team likely creates a steady stream of valuable documents. Research reports, customer interviews, strategy decks, campaign summaries and competitive analysis all help you better ...

NEW YORK--(BUSINESS WIRE)--CB Insights, a leader in AI for market intelligence, announced the public beta launch of its CB Insights Graph Connector for Microsoft 365 Copilot, making CB Insights among ...

At Capital One, there’s no shortage of customer data to mine for marketing insights. The challenges this wealth of data come into particular focus when cross channel data are analyzed. I recently ...

In August 2023, we launched the Community Index, a real-time dashboard of B2B marketing metrics, designed specifically for the global community of B2B marketers within Propolis. Over the past year, we ...

The skillset required of marketers continues to change as the industry evolves. The Master of Science in Marketing Analytics and Insights at Rutgers Business School is a STEM-designated program that ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...