When an intuitive answer to a problem feels slightly off, the human brain generates an uncomfortable state known as doubt.

Have you ever had a gut feeling you ignored, only to regret your decision later? Although it’s something we are very much familiar with in our day-to-day lives, for some reason we don’t trust ...

Do you make decisions using your intuition—or is it actually “misintuition”? Here’s what researchers are learning about how to make better choices. An illustrated view of the human nervous system, ...

Woman watering flowers on her head with watering can. Healthy mentality, relax, self care, positive thinking, acceptance, happiness, good mood, mental health, therapy Do you feel like the world (and ...

Siddharth Ramakrishnan, a neuroscientist, professor of biology at the University of Puget Sound, and tarot reader since 2000, explores what goes on in our brains when we look at images on tarot cards ...

As a leader of a small or medium enterprise (SME), you often face the challenging decision of whether to trust your gut instincts or rely solely on scientific data. This conundrum isn’t new, yet it ...

In many cultures, there's a playful saying, "ojo de loca no se equivoca" – literally, "a crazy woman's eye doesn't deceive." While the phrasing might be a bit cheeky, the core idea behind it, often ...

In a now-famous experiment published in the Journal of Consumer Research, Baba Shiv and Alexander Fedorikhin asked students to choose between chocolate cake or a healthy fruit salad. Prior to that, ...