LEXINGTON, Ky—In a notable advance in the way local broadcast TV stations can monetize their content, Viamedia.ai has announced that it is working with Hearst Television to enable true household-level ...
The partnership, announced this morning, pairs Viamedia.ai’s Parrot Ad Decisioning System with Hearst Television’s compatible ...
VideoAmp and O-N-X Integration to Bring Data-Driven Buying to Local Broadcast TV Integration supports guaranteed delivery across all 210 U.S. broadcast markets VideoAmp, the media performance platform ...
WASHINGTON—A new study highlights the ongoing importance of free local TV and radio broadcasting in the U.S. with data showing that local broadcasting fuels $1.19 trillion in Gross Domestic Product ...
As 2025 draws to a close, local broadcast television finds itself standing at the edge of both opportunity and uncertainty. The industry has spent the past decade adapting reactively to cord-cutting, ...
While streaming platforms attempt to claim a larger share of sports viewership in the US, research from TVB shows that traditional broadcast television remains essential to sports enthusiasts who ...
LEXINGTON, Ky., June 24, 2026 (GLOBE NEWSWIRE) -- Viamedia.ai, a next-generation ad tech company built to solve the challenges of today’s fragmented media ecosystem, today announced a partnership with ...