Local video ads drive action: 53% of viewers are four times more likely to make a purchase following a local ad, compared to 13% of national-only ads Locality_logo (PRNewsfoto/Locality Inc.) For ...

Nearly 9 in 10 respondents said they were more likely to pay attention when an ad mentioned their city or neighborhood. The survey also found that 81% believed localized advertising improved their ...

Google's Generative AI can now translate Search campaign assets, keywords, images and landing pages for new international markets ...

Google is giving advertisers more guidance on regional advertising rules across six international markets.

Local advertising has always traded on reach. What’s changing is the precision with which local brands can now find their ...

A major update to Google Local Services Ads requires businesses to link their accounts to a Google Business Profile by November 21, or risk having their ads paused. There’s a big change coming that ...

CHANTILLY, Va.—BIA Advisory Services has issued a new U.S. Local Advertising Forecast for 2025 that is predicting the local digital ad spend will surpass traditional media for the first time, with 52% ...

Local digital advertising topped $100 billion and accounted for roughly 70% of all local ad spending, according to an extensive report published by Borrell Associates. The Annual Digital Benchmark ...

Core, non-political U.S. local advertising is estimated to grow 6.1% in 2025 to $171 billion from a year ago, according to BIA Advisory Services. Total local digital media will land at $89.6 billion, ...

The rise of CTV has brought a new level of control, transparency and reporting to TV When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Local ad ...

Join this Masterclass to hear Google Ads experts share actionable strategies to capture more high-quality leads and prove the full value of your local ad spend. Local search ads are about more than ...

Michael J. Fox is a marketer and founder of Corberry. He has successfully helped home service contractors with their websites and marketing. Running a local plumbing business is no easy feat. With a ...