In this Brand Innovator Spotlight, Marc Speichert, CMO of L’Oreal USA, explains how the beauty company is leading consumers down the purchase funnel digitally and provides vivid examples. Brandon ...

Click here for the charts and data associated with this report in Excel » This report is best read alongside our May 2013 social commerce report » Executive Summary: Social Commerce Is Going After The ...

A recent series of three posts on the Harvard Business Review blog by Karen Freeman, Patrick Spenner and Anna Bird explored some of the myths about how consumers make decisions. I think each of these ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. For decades, marketing 101 ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. The traditional purchase funnel, which maintained that the consumer moves in a liner way from ...

You are probably familiar with the purchase funnel that illustrates the customer journey to a conversion. You can also use this concept to identify keywords to include in your paid search campaigns. I ...

India’s Gen Z has done something that the marketing industry should urgently take note of – they have fundamentally broken the purchase funnel. Born between 1996 and 2010, this cohort is India’s ...

Ari Brandt is CEO of Linkstorm, an online advertising technology company. AdExchanger.com: Why are brand marketers attracted to Linkstorm‘s technology? AB: Measurable performance. Brand marketers ...

Intel has a product to sell, but it’s not a retailer. And that’s where campaign management gets tricky. The chip manufacturer has long partnered with retailers and ecommerce sites like Walmart, Best ...