The theme of Titleist’s 2026 golf ball launches: enhance the primary characteristics of its balls while preserving their authentic identities. That rings true all the way down the lineup. The new 2026 ...

For most of golf’s history, the markings on a golf ball were an afterthought. A small sidestamp, maybe a logo, and if you were serious about putting you pulled out a Sharpie and drew a line along the ...

There’s a good chance you’ve heard it before, but it still bears repeating: The golf ball is the only piece of equipment in your bag — save for your grips — that sees action on every shot you take.

Fresh off the introduction of new TruFeel and Velocity golf balls comes the next generation of two of the most amateur-friendly golf balls that Titleist makes–the Tour Soft and Tour Speed. The Tour ...