Forbes contributors publish independent expert analyses and insights. Jeff Benjamin is a New York-based writer covering global pop music. State Farm Insurance used Super Bowl LX to cast a ...

State Farm sharpens its long-running brand message in a Super Bowl LX spot built around a simple idea: having insurance isn’t the same as having State Farm. The ad stars Danny McBride and ...

State Farm is doubling down on a messaging strategy that dings rivals for inferior service at Super Bowl LX, with the brand running a 60-second spot in the coveted first ad position of the broadcast’s ...

KANSAS CITY, Mo. (KCTV) - Kansas City Chiefs offensive guard Trey Smith is stepping up the protection both on and off the field. Smith stars in a new State Farm commercial next to Chiefs quarterback ...

Being part of State Farm Insurance's commercial for Super Bowl LX "is playing into the new me," according to Jon Bon Jovi. The New Jersey rocker, who's returning to the stage this summer after being ...