“Do women working in public relations need another organization just for them?” This is the question PRWeek asked in a recent article announcing the expansion plans for a new PR association, Women in ...
An overwhelming majority (73%) of industry professionals believe the Trump Administration’s White House communications team has negatively impacted public perceptions of the public relations ...
Mace Carmichael Public Relations announced it has been awarded the Public Relations Society of America (PRSA) Lookout Chapter’s Crown Award: Elevating the Profession. This distinction is presented to ...
To say that positive earned media can boost a company’s brand recognition and revenue is an understatement. News coverage that paints a company in a positive light can help it reach more customers, ...
This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. PR is often seen as more of ...
No disrespect intended, but it seems that for many senior and mid-level PR and communications pros, artificial intelligence is pretty, pretty, pretty low on their priority list. It’s as if they’re ...
I don’t want to bore readers by talking about how exciting these current times are. However, last week I came across more compelling evidence that underlined just how fundamental the changes sweeping ...
The public relations profession often focuses on objectives like putting out a quantity of press releases, getting news coverage in select media outlets and measuring the numbers of readers or viewers ...