YouTube sports strategy targets more live rights -- but not necessarily events

YouTube is targeting more live sports rights. But it's more likely to buy games in bulk if there's a clear consumer proposition underlying the rights.
adweek

YouTube CMO Spills on 'Live' Event

On Saturday YouTube will stream its first live event. YouTube Live will be held in San Francisco at 5 p.m. The event is meant to reflect the scale and diversity of content on YouTube. Internet born ...
Hosted on MSN

Garmin scheduled a YouTube live event, and it's got to be the Fenix 9

UPDATE 25/08: the Garmin Fenix 9 has been revealed. Get all the latest Garmin Fenix 9 info here. Garmin has scheduled a YouTube live event Titled 'Play Harder', it's scheduled for 25 August at 12:00pm ...
Mashable

YouTube Live gets a Twitch and TikTok inspired update

YouTube announced a slew of new live video features for streamers at its Made on YouTube 2025 event. Credit: YouTube YouTube announced a slew of new creator-oriented updates at its Made on YouTube ...