YouTube is targeting more live sports rights. But it's more likely to buy games in bulk if there's a clear consumer proposition underlying the rights.

The NBA Finals just scored some of its biggest viewership numbers in decades, on both TV and social media, according to the league. Leagues and rights holders are increasingly using social media as a ...

Sports, one of the few outlets we have during tough times, are as important as ever for the mental health of so many of us. YouTube is clearly aware of that importance, so a new YouTube Sports page is ...

For sports fans looking to move on from cable without giving up live games, YouTube TV is one of the strongest live TV streaming options available. The service gives subscribers access to local ...

YouTube will partner with the National Academy of Television Arts and Sciences to stream next week’s Sports and News & Documentary Emmys. The Sports Emmys will stream live on May 26, and the News & ...