Platforms often use talent to corroborate upfront pitches. But YouTube also needs to prioritize its competitive ...

The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste.

Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not ...

The IAB’s 2026 Connected Commerce Summit in New York City felt to me like the retail media industry’s first sit-down ...

The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste.

Reward Apps faces data broker allegations; Apple bolsters its advertising business; Comments are all the rage in social media ...

Dive into AdExchanger's multicultural media coverage for the latest updates, expert opinions, and analysis shaping the future ...

Meta is simplifying its CAPI setup and adding a new AI‑powered feature that adds more context from advertiser sites.

With RFPs in flux, diverse-owned media companies are finding ways to use their data to improve reach. Plus: Why we’re in ...

According to a recent report, Microsoft, Meta and Google ignored users’ opt-out preferences, violating state regulations.

Dive into AdExchanger's Jon Youshaei coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

In-store audio ads grow, but attribution and headphones raise doubts; Hidden fees persist as drip pricing draws scrutiny; ...